The booklet and accompanying video featured below are part of an environmental awareness campaign developed collaboratively with other participants. Each of us created a personal manifesto composed of six key ‘memos’ addressing a specific environmental issue. My focus was on hazardous waste, an urgent yet often overlooked problem, particularly in first-world countries. Public perception frequently shifts responsibility solely onto large corporations, overlooking the role of individual and collective consumer behavior.

In my design, I employed a bold, high-contrast visual approach paired with a clear layout and structured hierarchy to ensure the manifesto was both engaging and easy to navigate. To extend the campaign’s reach, I also produced a short video echoing the manifesto’s core message.